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Jay-Z Seeks Maturity in Hip Hop Genre

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Seeking to push rap music to evolve and set an example for younger artists, all the while continuing to pursue his own maturing creative desires, are a few of the many things chart-topping rapper and hip hop mogul Jay-Z has got on the brain.

Age figures prominently in the Brooklyn-raised rap star’s most recent musical development and what inspires him.

“The challenge with rap music is, you know, the place where it’s white hot is with 16- and 15-year-olds. You have a lot of people who are 30-something, 30-plus, still recording music like they were 15 because that’s where the most urgent buyer is,” the rapper told CBC Radio’s Q in an interview broadcast Monday.

“There’s been this reluctance to mature in hip hop and when you do that, you leave the audience very narrow. My whole thing is to expand the audience and the genre of music in any way, because music is music,” said Jay-Z, whose real name is Shawn Carter.

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